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Yes it’s that easy, you can increase your CTA by adding emojis and links in your FAQ schema. Take a look for yourself:

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/d228666f-bb9b-49b6-8c6c-4c8e134e4b86/1.jpg

I’ve test links in answers and 📈, but not emojis 🤷. So your milage may vary.

Personal advice would be to make sure it’s in-line with your brand and don’t go nuts.

Also, here’s an FAQ schema generator and this is where I get my emojis.

For a full tutorial on how to insert links in FAQ schema, check out this guide by Daniel Cheung:

https://danielkcheung.com/link-in-faq-schema/

The FAQ schema generator is by Saijo George from Tl;DR Marketing.

Check out his awesome newsletter here: https://tldrmarketing.com/

And RE: RankMath: