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Canada’s largest SEO conference is is happening on October 4th in Toronto. Hear from speakers including Mike King, Fery Kaszoni, Steve Toth and more!
Get your tickets here👇
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SEO IRL🚀 Friday, October 4th, 2024 🗓️ in Toronto, Canada 📍
I was planning on another GPT bot this week, but I decided to switch course after reading Kevin Indig’s article on what makes a brand in Google’s mind.
Be sure to read Kevin’s article:
Back to the note:
I started by feeding Kevin’s article + Moz’s page on how they calculate their Brand Authority score into Chat…
Then I took it to the next level and gave it the Steve Toth treatment by editing the output and adding my thought, tips and tricks throughout!
The result? An actionable brand audit you can perform on your sites to gauge how successful they will be in the new era of Google search. Enjoy!
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Evaluate the following 19 criteria to understand whether you have a strong brand and compare your results to your closest competitors.
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Theory: A high number of searches for your brand name indicates strong brand awareness and may help rankings.