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The Google Quality Rater Guidelines are a set of criteria and instructions that Google provides to a team of "quality raters." It’s their job to evaluate the quality of the search results against those guidelines.
Google employs over 16,000 Quality Raters!
We’re going to use sections of the guidelines to improve our contact us pages that can be an important part of Trustworthiness according to the E-E-A-T guidelines.
Raters evaluate the quality of Google's search results by considering various factors such as the relevance, usefulness, and reliability of the content displayed. The guidelines help in training the Google algorithm to improve the search results over time.
Now before you say, “Steve, John Mu recently said that there are no trust factors…”
All I can say is that I have become infinitely better at SEO since I stopped listening to John Mu. Instead, let’s reference Google’s published documentation :) With that said, let’s get into the note!