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Today’s note is all about author bios and EEAT -> Expertise and it all stems from my analysis of Koray’s case study site mangolanguages.com

<aside> 🧠 Before we dive into the note, check out Koray’s uber-comprehensive course over at topicalauthority.digital and follow him on LinkedIn, Twitter, and Facebook.

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This was the bio that caught my attention:

Just look at how closely it relates to the content of their piller page:

Spanish Language Guide

The author’s bio contains semantically related words that are hyper-relevant to the subject of learning Spanish.

• “holds a Ph.D. in Hispanic Linguistics”
• “specializing in second language acquisition, bilingualism, and language contact”
• “She’s a bilingual Spanish-English speaker”
• “enjoys learning about Romance and Indigenous languages”