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In today’s note, I’m going to share an observation I had in the wild and I’ve documented it all below!

I Googled Neo Financial

I was scrolling through the branded SERP, I expanded this “People Also Ask” question:

This is the page that’s ranking, # URL and all:

https://www.investsprucegrove.ca/news/p/item/30338/skipthedishes-cofounders-look-to-shake-up-banking-as-neo-financial-hits-the-market#:~:text=Neo Financial is a Prairies,Jeff Adamson%2C alongside Kris Read.

Check out the page below, it’s a truncated version of a different article!

It’s not the full version. Yet it ranked in the PAA!

This is the full article:

https://betakit.com/skipthedishes-co-founders-look-to-shake-up-banking-as-neo-financial-hits-the-market/