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I'm going to start this note of with some hard evidence on why you shouldn't trust search volume and especially why search volume should not be the determining factor about whether or not you decide to create a piece of content or not.

The following is a screenshot of one of my clients' search console with the following regex filter applied:


The keyword data is overlaid in Search Console using keywordseverywhere.com (fantastic, affordable tool). The main thing to note here is that while the global search volume shows zero, you can see that some of these keywords show thousands of impressions.

This show me search queries with 16 or more words.

You can do it too by entering:

([^” “]*\s){15,}?



Ok Steve, but that's for keywords with 16 or more words, what keywords that people type vs. copy and paste?