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Today’s note is super simple. I’m going show you a site that is killing it by innovating on several fronts.

The site is instatus.com and they create status pages for SaaS websites. Here’s an example: https://status.wistia.com/

Have a SaaS? Consider signing up (no affiliation)

They have done a fantastic job after being faced with a VERY tall order:

Not being able to rank for their #1 money keyword.

More on that in a minute.

Despite that, they’ve amassed some pretty impressive traffic numbers:

$26,172 traffic value at the time of writing this, not crazy, but super decent for small bootstrapped team.