<aside> 🚨 Want more notes like this? Subscribe to weekly strategy emails: ainotebook.com
</aside>
Howdy Notebooker!
Two years ago I published one of my most popular SEO Notebook notes ever.
The premise was simple: while everyone else researches stats by reading blog posts, the real gold is buried inside PDFs, PowerPoints, and Word Docs that never show up in normal search.
You search "your topic" filetype:pdf or filetype:ppt and suddenly you're reading government reports, academic presentations, and research nobody on page 1 is citing.
This approach is backed by research. A paper from Karthik Narasimhan, a Princeton professor and former research scientist at OpenAI, found that adding statistics is one of the most powerful ways to boost your visibility in AI search results.
The problem? It was time-consuming.
You had to run 12+ different searches, open dozens of documents, skim through them manually, and pull out the stats yourself.
So I built a Claude Project that does it all for you
Why Claude and not ChatGPT?
I honestly tried to do it with ChatGPT, but wasn’t satisfied with the results, but Claude with extended thinking shined. Since Claude projects can’t be shared, I’m sharing the entire prompt with you today!
Claude Projects let you set persistent instructions that stay active across every conversation in that project. Think of it like hiring a research assistant who already knows exactly what you need before you open your mouth. Every time you start a new chat inside the project, the instructions are already loaded.
ChatGPT's custom GPTs work similarly, but Claude's extended thinking capability means it reasons more deeply through documents before surfacing stats. It spends more time actually thinking through what qualifies as rare vs. recycled.
How to set it up