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First off, huge thanks to Fery Kaszoni for this note. To get juicy links like these to your site, check out search-intelligence.co.uk. I’ll also drop the link at the end of this email.

Exclusive Premiere:

In this Newsletter, I reveal exactly how we do reactive PR at our company.

I will show you how the ideas take shape, how we write the press release, and how fast we turn around such a campaign, so that you can do it too.

I will even show you the exact pitch that we’ve sent to journalists, you’l love it!

The campaign ended up in The Independent, Metro, Daily Mail, and dozens of other news websites, securing hard-to-get links for our fitness client.

https://www.independent.co.uk/life-style/health-and-families/elon-musk-and-mark-zuckerberg-fight-date-b2364803.html

https://metro.co.uk/2023/06/22/mark-zuckerberg-vs-elon-musk-what-we-know-about-their-cage-fight-18995989/

https://www.dailymail.co.uk/news/article-12223003/Who-win-fight-Elon-Musk-Mark-Zuckerberg-billionaires-agreed-fight.html

This is how it started:

Rebecca found the news on BBC: Mark and Zuck are gonna fight in a cage.