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Big thanks to Stacey MacNaught for today’s note!

I was recently watching a YouTube video and someone was talking about a hot link building tip.

The only problem was that I first heard this tip from Stacy McNaught back in 2019 at the Chiang Mai SEO Conference.

Which made me think that many of you either don’t know about it or have forgotten about it.

So with that, here’s the tip!

Essentially, you create a page with useful statistics, something like

Then you run PPC ads to your page about “generative AI statistics”

and when journalists or bloggers Google “generative AI statistics” they will click on your PPC ad and some of them will link to you!