<aside> 🚨 Want more notes like this? Subscribe to weekly strategy emails: seonotebook.com

</aside>

To learn more about Russell and his link building service where he uses the very strategies covered in the note, head over to whlinks.com and connect with him here.

From Russell:

This is how I do outreach:

  1. I make a list of blog posts/articles that needs links and the keywords I want to rank for.
  2. I create a list of relevant and related keywords. For example for getting links to a web hosting review site, I target keywords like web hosting, website hosting, web design, website designing, etc.
  3. I extract a list of raw websites which have the keyword in their title, url or content. I then filter for DR and traffic.
  4. I offer the websites free social traffic, three-way link exchanges (they link to my site and I link to their site from our partner/associate sites) or free media like images and video, etc depending on the niche. The main objective is to get high-quality links from sites that don’t sell links so that I reduce the risk of a Google penalty.
  5. I also cross check this list with a list of websites which have given us links for other projects in the past. Since they have already given us a link in exchange for social traffic, a three-way link exchange or free media in the past, the chances of them agreeing again is higher.
  6. I generally contact 50-100 websites per working day via email or form filling.

Criteria

I have mentioned below the criteria I use to do outreach to the websites for links:

  1. Relevance: This is the main criteria. As you know Google uses an algorithm so a post/page which has the entity/keyword in the title is relevant.
  2. Authority/Trust: DR 30+ is good to make sure that the websites have a fair amount of authority.