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Howdy Notebooker!
Just wrapped an incredible two days at SEO IRL. The energy, insights, and execution were top-tier.
One idea I had to bring home?
Avoiding Content Debt which is so crucial to your success on Google.
Speaker Ross Simmonds from Foundation and Distribution AI nailed it: most content looks polished, but lacks substance.
This week’s note gives you his full checklist to avoid content debt and start creating assets that stand the test of time, therefore helping you retain long-term clients and avoid situations where content comes back to bite you.
And yes… this is the first in a full series of SEO IRL breakdowns.