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Howdy Notebooker!
This week’s drop is all about sounding like an expert, and not just your average SEO.
Because when we provide historical context in our answers to client questions, we build credibility!
For example, let’s say your clients asks:
“Do backlinks still work in 2026?”
Don’t just say “yes.” Add context!
Quick side note. I'm deep in the weeds with Claude Code working on an an report I've been creating for prospects. I'm so busy with it that I'm re-issuing today's note.
If you've already used SEO Historian, congrats, you’re ahead of the game… to make sure I've got something fresh for you, check out this post from Mark Williams-Cook about his new tool queryclassifier.com
Book your Power 25 hosted by Steve Toth
When a category-defining airline puts AEO on the budget, the "is this real yet" question is over. Big-brand AEO is here, and the agencies in front of it are the ones their clients will trust to lead them through it.
Your prospects and clients are asking about AEO…
"How do we show up in ChatGPT?" "What's our AI search strategy?" "Are we losing traffic to AI?" Most agencies don't have answers yet. This session is designed to make sure you do.
"Here's the thing. The agencies offering AEO and getting hired alongside you right now? They're gunning for your SEO retainers next. I'm not making this up. Here's exactly what came up on my last coaching call:"
"We've been selling it as an individual line item. Most of our clients onboarding in the last three or four months are signing for a year. And there's like an 80% chance they get rid of their existing SEO team and bring us on for that too."
I'm opening up live 25-minute rapid-fire AEO strategy sessions for $597 hosted by me.