<aside> 🚨 Want more notes like this? Subscribe to weekly strategy emails: seonotebook.com

</aside>

First off, a big thanks to Jonathan Boshoff who was the main inspiration for this note. We’ve taken his idea to the next level by incorporating traffic into the audit, but the rest of this strategy comes from him, specifically this post: https://jonathanboshoff.com/google-sge-checklist/

Check out Jonathan’s newsletter, LinkedIn, Twitter and website: jonathanboshoff.com

Before we get into the note, here’s a sample report (using Ahrefs data for traffic):

https://docs.google.com/spreadsheets/d/1qDXq-2CstnXGcsNXQmqw2sOZ31Oq5_r72IWAfyIUlMA/edit#gid=0

I LOVE how we can see all the images as thumbnails. This helps us make quick decisions about whether or not to change the image!

<aside> 🚨 Look for images that don’t transfer well to thumbnails. You’ll want to replace those images with something that’s more eye catching and will trigger higher-click through rates.

</aside>

For example:

In terms of traffic, it will help you identify your top pages right away, but in order to truly see if the pages are worth revamping, you should check GSC to see if they’re ranking on the first page for keywords that matter to you.