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Don't miss the video at the end of this note!
Today’s note is all about auditing the SERPs related to your pricing.
You probably don’t realize it, but Google decides to co-rank a lot of pages alongside your main pricing page for searches like “your brand + pricing”
Like this one for example:
This means that a lot of these pages aren’t going to have clear pricing on them. Many of them are help pages on pricing that are not sales-focused.
At the very least, these pages should contain a link to the main pricing page if not full pricing info and a CTA.
Here’s a video that provides a bit more detail and examples:
Didn’t apply to your SaaS? Maybe not right now, but there’s a good chance as you develop more content, Google will have more options to co-rank alongside your pricing page. So keep an 👀 out and audit this once per quarter!