<aside> 🚨 Want more notes like this? Subscribe to weekly strategy emails: seonotebook.com

</aside>

The following notes were lovingly created and shared by my friend Olesia Korobka from the IMG workshop that took place last week at the Chiang Mai SEO Conference. Connect with her here: https://olesiakorobka.com/

The IMG workshop was led by the Koray Tugberk GĂĽbĂĽr. For complete info on Topical Maps, check out his course here: https://www.topicalauthority.digital/

Please note that the following is based on Olesia’s notes.

It may not be 100% in line with Koray’s course. That said, I think she captured the gist of it.

From Olesia:

All successful topical maps have 5 fundamentals:

  1. Source context

  2. Central entity

  3. Central search intent

  4. Core section of topical map

  5. Outer section of topical map

Source context - why are you writing about this topic? Why is your “Brand” needed in the SERP?