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Today’s tip is super simple and super POWERFUL!!
Update: my popular GPT snippetbrain.com has this strategy baked into it. Just enter your “vs. keyword” and it will autogenerate an optimize snippet!
But first, a big thanks to my friend and partner on select projects Kapil Ochani. Connect with him here: https://www.linkedin.com/in/kapilochani/
Kapil was kind enough to share this tip with me a while back and has now allowed me to use it in this note!
So, it’s simple!
Step 1: find pages on your site site “vs” in the title tag, use: “site:yourdomain.com intitle:vs” search operators to locate them, E.g.
Don’t have any? You can of course do your own keyword research and create new articles for “this vs. that”