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Howdy Notebooker!

This week’s note breaks down a hidden problem in AI SEO: prompt volume.

Some tools claim they can tell you how often people search in ChatGPT… but it’s all based on scraped data from Chrome extensions and wild extrapolations.

We even did a comparison between Profound’s prompt volume and Ahrefs’ keyword data. The gap? Absolutely massive.

This matters because going after prompts with inflated volumes = wasted time.

Let’s get into it!

Alright, so here’s the skinny on how “prompt volume” are collected and calculated:

• AI tracking tools buy “panel data” which is essentially Chrome extension data that’s spying in on ChatGPT, Perplexity, Google AI Mode sessions, etc. All the tools do this. They say that there’s “double opt-in consent”, but honestly who reads the fine print of the color dropper Chrome extension they just installed?
• So essentially, there are Chrome extensions that scrape and store Chats and make them available for purchase.

Here are some popular data panel providers: Datos, Similarweb, DDMR, Lord Data, and more.

Here’s where it all falls apart…

Think about all the myriad ways in which we use ChatGPT.