<aside> 🚨 Want more notes like this? Subscribe to weekly strategy emails: seonotebook.com

</aside>

Today’s tip comes from Lily Ray via LinkedIn. It looks like she teamed up with JC Chouinard to create a regex that quickly grabs all of the question keywords mentioning your brand.

Link to post:

https://www.linkedin.com/posts/lily-ray-44755615_seo-gsc-googlesearchconsole-activity-6823612385262108672-Avd9

The regex Lilly mentioned was:

(?i)^(who|what|where|when|why|how).*(brand|name)\\b.*

But I’ve levelled up this regex for you to give you even more results by adding additional question modifiers… especially three very important ones: “DOES”, “IS” and “CAN”:

(?i)^\\b(who|what|where|when|why|how|was|did|do|is|are|does|if|can|could|should|would|will|won’t|were|weren’t|shouldn’t|couldn’t|cannot|can’t|didn’t|doesn’t|wouldn’t|aren’t|wont|shouldnt|couldnt|cant|didnt|doesnt|wouldont|arent)\\b.*(brand|name).*

<aside> 💡 In GSC, select “query” and “custom regex” “matched regex”, then set the date range to 16 months in GSC to get the most data possible!

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It’s a pretty incredible and powerful little trick and don’t forget Lily’s recommendation about doing this with authors and names in general.