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Howdy Notebookers!

Microsoft Advertising just published a 15 page guide on AEO and GEO for ecom retailers. It's retail-focused, but the framework applies to any business trying to show up in AI search.

So while Google has openly mocked GEO as a separate practice, here’s Microsoft publishing guides about it.

Let’s get into it!

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it would mean a lot to me if you supported the TL;DR for this note on LinkedIn with a like, reshare or comment.

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The SEO → AEO → GEO Progression

Microsoft frames the shift as moving from discovery to influence… sounds a lot like the Trust Alignment Framework!

Here’s how they break it down:

• SEO describes what something is.
• AEO adds the specific attributes that answer real queries.
• GEO adds the credibility signals that make AI trust and recommend you.