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This next time comes by way of Mark Williams-Cook who I’ve covered on SEO Notebook before.

Mark is the Director at Candour and is also the creator of https://alsoasked.com/ A big thank you to Mark for today’s tip!

Here’s the post:

Unsolicited #SEO tip: If you want images to appear after implementing - Mark Williams-Cook on LinkedIn | 26 comments

Untitled

It’s a pretty simple one, but it’s astonishing how many people don’t know about it!

Essentially, you must fill out this Google form in order to get your HowTo schema images to render on Smart Displays.

Smart Displays can act as hubs for smart devices. It’s safe to say that they’re being used increasingly and they’re something you should be optimizing for. Read more about Smart Displays here https://www.wired.com/gallery/best-smart-displays/

So if you used HowTo schema, you’ll want to fill out this form to make sure your schema is rendered on smart devices.