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Let’s get into the note. One of my colleagues Manny Diaz put this site on my radar last week:
Consensus - Evidence-Based Answers, Faster
This free (at the time of writing this) tool allows you to enter keywords/questions and get AI generated summaries of academic papers.
…but Steve, why is this useful, I’m not a scholar?!
Well, there are a few of key reasons:
You will actually be able to understand what’s being discussed in the paper and therefore you will be able to write about it and sound smart.
You can add valuable information that isn’t contained elsewhere on the SERP, i.e. potentially improving information gain.
You can quickly source high-authority academic studies to link out to and improve the EEAT of your content!
I have even seen certain websites include highly-relevant academic papers in their footers.