<aside> 🚨 Want more notes like this? Subscribe to weekly strategy emails: seonotebook.com

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This is the post that inspired today's note:

<aside> 🚨 Before you go writing me, you can get search volume data in Google Search Console with https://keywordseverywhere.com/ Also, these were not banned keyword from Google Keyword Planner, they were just trending and haven't had their volume updated.

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So as you can see, trend data can be vert misleading. Think about it. Google has a huge job to do... serving up billions or results per day, crawling trillions of pages, building and maintaining the infrastructure, not to mention keeping the Google Ads platform running smoothly. When you think about all of these things, maintaining 100% accurate search volume is not at the top of their priority list — especially when there aren't a lot of people willing to buy ads for them.

So the lesson here is not to rely on what Google or other tools say. They are not perfect, nor can they spot trends as they emerge. With that I've compiled one guest contribution, great Facebook threads and an article on the topic of zero search volume keywords. You also might want to check out a past note about this and asking your customers about their common problem as a great way to uncover awesome, low volume keywords. Enjoy!

Let's kick it off, Ben Adler from KeywordChef weighs in:

Zero volume keywords can be more hit or miss, depending on the keyword.

Here are a few questions to ask when targeting zero volume keywords to make sure they are worth it:

1. How popular is the keyword? I know it's "zero" volume, but googling your keyword and finding a lot of forum discussions about it is a good sign. If instead, you find absolutely no relevant results in the SERPs, or results that are very old, it probably means it's not very popular and you may want to reconsider.